Boutique Marketing Consulting
"Chalk" is where we shape your strategy. "Pen" is where we bring it to life. I help small businesses build a cohesive digital presence through SEO‑optimized content, brand messaging, and simple marketing systems that feel sustainable — not overwhelming.
About
Running a small business is hard enough — your marketing shouldn't be. At Chalk & Pen, I help entrepreneurs build a clear, confident online presence through thoughtful strategy, clean design, and hands‑on support.
Whether you're starting from scratch or refreshing what you already have, I make marketing feel simple, doable, and aligned with your goals. After more than a decade in senior marketing roles, I created Chalk & Pen to give founders a calmer, more intentional way to build their digital presence.
I work one‑on‑one with small businesses to refine their brand voice, strengthen their online visibility, and create marketing systems that feel sustainable — not overwhelming.
Where we shape your marketing direction, brand voice, messaging, and priorities with clarity.
Where we bring it to life with clean, consistent content, design, and digital presence.
Selected Work
A curated look at real results for real small businesses.
A modern, easy‑to‑read flyer showcasing ADP Photography's real estate services in Chicago — from listing photography and drone imagery to property visuals. Designed to work seamlessly online and in print, helping them connect with local agents.
Noell's Haven is a trusted home care agency serving the Triangle area. I delivered a complete digital refresh — content rewriting, SEO/AEO optimization, Calendly integration, lead capture setup, and Google Business Profile improvements — increasing visibility and creating a smoother client experience.
View Live Site →
I partner with early-stage startups, established brands, and independent creators who value clear communication, clean design, and marketing that actually supports their growth without draining their time or budget.
Start Your Project →Process
Every project runs through a clear, structured process so you always know what's happening next — from idea to final results.
A simple conversation to understand your business, goals, audience, and challenges — giving us clarity on what you truly need.
We outline your brand voice, messaging, and priorities — a clear, sustainable marketing direction that supports growth without overwhelm.
We map the tools, workflows, and structure needed to support your marketing goals efficiently.
I activate the workflows, tools, and processes that move your marketing forward — with feedback folded in until it feels just right.
We go live and keep everything aligned with ongoing updates and optimization. Need a long-term partner? I'm here for that too.
Services
Tailored marketing support for small businesses who want to show up polished and trustworthy across every touchpoint.
Short-term and long-term marketing plans tailored to your goals, audience, and budget. A clear roadmap that makes your next steps obvious.
Launch or refresh your website with compelling copy, clean design, and SEO best practices baked in from day one.
On-page SEO, keyword strategy, Google Business Profile optimization, and local SEO to help the right people find you online.
Optimize your content for AI-driven answers and search engines like ChatGPT, Perplexity, and Google's SGE — the next frontier of digital visibility.
Profile creation, content strategy, posting cadence, and community management across the platforms that matter for your business.
Blog posts, website copy, emails, and brand storytelling that sounds like you — clear, consistent, and built to convert.
Strategic paid ad campaigns on Google, META, Reddit, and LinkedIn — targeted, tracked, and optimized for maximum ROI.
Ongoing retainer support for businesses that want a consistent marketing partner — content updates, SEO maintenance, and digital presence management.
FAQ
Chalk & Pen provides marketing strategy, website content updates, SEO optimization, AEO (AI Engine Optimization), Google Business Profile improvements, social media setup, brand messaging, and simple marketing systems that help small businesses show up consistently.
We begin with a free 30-minute discovery call to understand your goals, timeline, and fit. If it feels right, I'll follow up with a proposal and clear scope of work.
Simple identity refreshes can take 2–3 weeks. Full brand systems with multiple applications usually run 4–8 weeks, depending on complexity and feedback speed.
Yes. Each project includes structured feedback rounds so we can refine the work together without endless back-and-forth. The number of rounds is outlined in your project scope.
I collaborate with early-stage startups, established small businesses, and independent creators who value good design and clear communication — especially those in the NC Triangle area.
Projects are priced per scope, not per hour. After our initial conversation, I'll outline options so you can choose the level of support that fits your needs and budget.
Absolutely. We can extend or refine your current identity — tightening the system, updating applications, and creating guidelines for consistency going forward.
Yes — I offer ongoing monthly support for content updates, SEO maintenance, digital presence management, and brand consistency so your marketing stays fresh and aligned with your growth.
Let's Work Together
If you're planning a launch, a rebrand, or simply need a marketing partner who cares about the details, I'd love to hear what you're working on.
Not sure where to start? Let's talk. This free call is a chance to understand your goals, see if we're a good fit, and map out potential next steps — zero pressure.
Open Calendar & Book Your SlotClient Love
Pooja completely transformed how we show up online. She took the time to understand our business, rewrote our entire website content, and optimised our Google profile — within a month, we were showing up in searches we never appeared in before.
I came to Pooja feeling overwhelmed and unclear about my marketing. She simplified everything, gave me a real strategy I could actually follow, and the flyer she designed for my photography business looked more professional than anything I could have imagined.
What sets Pooja apart is that she listens first. My brand voice finally feels like *me* — not some generic template. The marketing system she built for me is something I can actually maintain without burning out. Worth every penny.
Marketing Tips
Bite-sized tips and strategies you can actually use — no fluff, no overwhelm.
SEO & AEO
AI answer engines like ChatGPT, Perplexity, and Google's SGE are changing how people search. Here's how to make sure your business gets found by both humans and machines.
Social Media
Most small business owners post inconsistently because they're out of ideas. This simple three-part framework gives you a repeatable system that takes 30 minutes a week.
Google Business
Your Google Business Profile is often the first impression someone gets of your business — and most small businesses leave it 40% incomplete. Here's what to fix right now.
Enter for a chance to receive a complimentary 1-hour marketing audit with Pooja — a personalised deep dive into your brand's online presence, SEO health, and growth opportunities. Valued at $350. One winner selected at random.
Fill out all fields below — takes less than 2 minutes
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Winner notified by email within 14 days of raffle close.