Thoughtful Marketing for the Modern Small Business
A boutique marketing consultancy
I started Chalk & Pen to give small business owners a calmer, clearer way to approach marketing. “Chalk” is where we shape your strategy; “Pen” is where we bring it to life. I help you build a cohesive digital presence that feels elevated and unmistakably you. If you’re ready for marketing that supports your growth instead of draining your time, you’re in the right place.
Scroll to explore selected projects and process.
SELECTED WORK
Recent projects that still make my clients smile
Noells Haven
Website optimization • Google business profile optimization • SEO and AEO optimized content
Content rewrite, SEO optimization, Calendly integration, lead capture setup, and Google Business Profile improvements — all crafted to boost visibility, trust, and seamless client engagement for this caregiving agency.
ABOUT
Chalk and Pen
Running a small business is hard enough — your marketing shouldn’t be. At Chalk & Pen, as a personal marketing consultant, I help entrepreneurs build a clear, confident online presence through thoughtful strategy, clean design, and hands‑on support. Whether you’re starting from scratch or refreshing what you already have, I make marketing feel simple, doable, and aligned with your goals.
I’m Pooja, founder of Chalk & Pen, a boutique marketing consultancy that helps small business owners simplify their marketing and show up with clarity and consistency. After more than a decade in senior marketing roles, I created Chalk & Pen to give founders a calmer, more intentional way to build their digital presence.
I work one‑on‑one with small businesses to refine their brand voice, strengthen their online visibility, and create marketing systems that feel sustainable — not overwhelming.
“Chalk” represents strategy and exploration;
“Pen” represents clean, confident execution. Together, they shape the way I support every client.
My focus is on helping small businesses look polished and trustworthy across every touchpoint — from website content and SEO to social media setup, Google Business optimization, and brand storytelling. If you’re ready for marketing that feels aligned, elevated, and unmistakably you, I’d love to partner with you.
PROCESS
A simple, thoughtful way to build your brand
Every project runs through a clear, structured process so you always know what's happening next - from idea to final files.
STEP 1
Define the vision
We clarify your goals, audience, and what 'good' looks like for you. This gives us a shared direction before any design work begins.
STEP 2
Map the foundations
I translate the strategy into moodboards, references, and directions. You pick a path, and we refine it together
STEP 3
Design the system
Logo, typography, colour, imagery, layouts — everything is built as a cohesive system so your brand looks consistent
STEP 4
Apply and refine
We test the system on real assets: key pages, packaging, slides, or social content. Feedback is folded in until it feels just right.
STEP 5
Deliver and support
You receive organised files, usage guides, and templates. Need help rolling it out? I can stay involved as a marketing partner
SERVICES
What I can help you create
Marketing Strategy (Short term/Long term)
Website Management
Search Engine Optimization (SEO)
AI Optimization (AEO)
Social media page creation
Content Creation
Paid ads on social media (Google, META, Reddit, LinkedIn)
FAQs
Common questions, clear answers
What services do you provide?
I focus on brand identity, digital design, packaging, and launch visuals. Most projects combine several of these into one clear, focused engagement.
How does working together usually start?
We begin with a short call to understand your goals, timeline, and fit. If it feels right, I'll follow up with a proposal and scope.
How long does a project take?
Simple identity refreshes can take 2–3 weeks. Full brand systems with multiple applications usually run 4–8 weeks, depending on complexity and feedback speed.
Do you offer revisions?
Yes. Each project includes structured feedback rounds so we can refine the work together without endless back-and-forth.
What types of clients do you work with?
I collaborate with early-stage startups, established brands, and independent creators who value good design and clear communication.
What is your pricing structure?
Projects are priced per scope, not per hour. After our initial conversation, I'll outline options so you can choose the level that fits your needs and budget.
Can you work with my existing logo or brand?
Absolutely. We can extend or refine your current identity — tightening the system, updating applications, and creating guidelines.
LET'S WORK TOGETHER
Ready to give your business an uplift?
If you're planning a launch, a rebrand, or simply need a marketing partner who cares about the details, I'd love to hear what you're working on. Share a bit about your project and I'll get back to you with next steps.